Dr. Kathryn K. Eaton
Clinical Associate Professor of Marketing
Center for Services Leadership
W.P. Carey School of Business
Arizona State University
When you have a job, problems are going to come up. In these moments, the most important thing is solving the problem and learning from the situation so you can get better in the future. In this module, you will learn how to best address challenges and keep a positive mindset while you do it.
Clinical Associate Professor of Marketing
Center for Services Leadership
W.P. Carey School of Business
Arizona State University
Professor and Edward M. Carson Chair
Co-Executive Director, Center for Services Leadership
W. P. Carey School of Business
Arizona State University
Associate Professor of Marketing
Center for Services Leadership
W.P. Carey School of Business
Arizona State University
Zeithaml, V., Bitner, M. J., and Gremler, D. (2017), Services Marketing: Integrating Customer Focus Across the Firm, 7th. Ed., New York: McGraw-Hill.
Center for Services Leadership (n.d.), How to Profit from Service Recovery, https://research.wpcarey.asu.edu/services-leadership/online-educatio/how-to-profit-from-service-recovery/.
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