Dr. Kathryn K. Eaton
Clinical Associate Professor of Marketing
Center for Services Leadership
W.P. Carey School of Business
Arizona State University
Developing Your Personal Brand
Your reputation, or how you are known by others, has a profound impact on your life. Personal branding is about taking active steps to build a positive reputation. In this module, you will learn how to build your personal brand, and in doing so, shape your future and opportunities.
About This Course
Your reputation, or how you are known by others, has a profound impact on your life. Personal branding is about taking active steps to build a positive reputation. In this module, you will learn how to build your personal brand, and in doing so, shape your future and opportunities.
Course Staff
Dr. Mary Jo Bitner
Professor and Edward M. Carson Chair
Co-Executive Director, Center for Services Leadership
W. P. Carey School of Business
Arizona State University
Dr. Douglas Olsen
Associate Professor of Marketing
Center for Services Leadership
W.P. Carey School of Business
Arizona State University
References
Clark, Dorie. (2013). Reinventing You: Define Your Brand, Imagine Your Future. Boston, MA: Harvard Business Review Press.
Cole, N. (2016, July 27). How To Build A Personal Brand In 5 Steps (And Why Everyone Messes Up On Number 1). Retrieved from https://www.inc.com/nicolas-cole/how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1.html
Hyder, S. (2014, August 18). 7 Things You Can Do To Build An Awesome Personal Brand. Retrieved from https://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/#36181893c3a4
Lim, C. (2017, September 29). 5 Steps To Building Your Personal Brand From Scratch. Retrieved from https://www.entrepreneur.com/article/298513
Peters, T. (1997, August 31). The Brand Called You. Retrieved from https://www.fastcompany.com/28905/brand-called-you
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